While doing my Masters degree I used to volunteer for the student organization Start Norway, an organization working to promote entrepreneurship and innovation among students and faculty staff at higher-learning institutions all across Norway. This experience inspired me to apply for a graduate programme called the Norwegian School of Entrepreneurship, where I was accepted and got to spend three months studying and working as an intern in the heartland of IT, Silicon Valley. Both during my volunteering and during the entrepreneurship programme there was of focus on learning and doing the so called "elevator pitch", a very valuable skill that everyone should learn and perfect for their own needs.
For those not familiar with the term, an "elevator pitch" is simply a short practiced speech that explains in an enticing way what you do during the time one usually spends in an elevator, often 30 seconds or less. And why an elevator in particular? Because it is based on the assumption that if you by chance should find yourself in the unique opportunity of being in an elevator with someone you badly want or need to talk to, having a prepared elevator pitch to present might pique the other persons interest enough for you to get a real meeting later, and with that a real chance to present your business or idea properly.
That's not to say this is only applicable in elevators of course, as using it successfully in an elevator will likely be a very rare occurrence for most people. However it is also a very useful and efficient way to present yourself to new people in various other settings, for instance when people at a party ask what you do, or when you are presenting yourself at networking events. Having a good elevator pitch prepared in such situations lets you stand out and be interesting to the people you talk to, and lets you avoid having to say those conversation killing words: "I'm a consultant"
So how do you prepare a good elevator pitch then? Well, like most things there is no single answer to how to make the perfect pitch, but good suggestions abound on the Internet so check out these resources:
- The Art of the Elevator Pitch
- Mastering the 30-second pitch
- Perfecting your Pitch
- Crafting the killer elevator pitch
- The Perfect Pitch