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March 2009 Archives

Learning to flyA more common look at creativity than the one I presented earlier is what could perhaps be called applied creativity, namely the type of creativity commonly associated with idea-meetings and brainstorming sessions. One of Norway's leading experts on such applied creativity is Stig Hjerkinn Haug of Stig&Stein Idèlaboratorium, which I've had the pleasure of meeting several times. Most recently this was at a meeting in the Norwegian engineers association Tekna, where he held one of his inspirational talks on fostering creativity and learning to fly!

Since the lectures of Stig are truly amazing, there is no substitute to attending one yourself. However I that is not an option for everybody, so while you might not learn to fly without actually being there I'll recap the highlights of his creative methods and some of his amazing stories here to try and give you at least a bit of air under your wings. Also remember that if this leaves you wanting more, then you can always buy Stig's books (in Norwegian) or even hire the man himself for a lecture or workshop. The stories he spin about his life with creativity are just incredible, and if you believe him mostly true as well. They include everything from practical tips on idea-generation to stories about inspired new ways of doing business, and how just being curious and doing things differently can be a powerful force in itself.