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April 2012 Archives

sxsw-2012-logo.pngThis year was the first time I have had the opportunity to attend South by South-West Interactive, the digital part of the infamous music festival in Austin, Texas that quickly grew to include movies and multimedia. With the tech-boom of the recent decade nearly letting the Interactive section overshadow the other parts it has been dubbed "spring break for geeks" and it is one of the largest and craziest events around for all things digital. So naturally it is the place to be to catch up on the latest trends and hypes in everything from online social media to cutting edge gadgets and private space ventures. SXSW can only be described as conference overload. There is simply too much of everything so it is an entirely overwhelming experience to be there.

So how was it then? Absolutely incredible of course! Despite the downpour of rain throughout that gave me a pneumonia, and the unknowable number of sessions, lounges and parties that I missed out on, I still had five fully packed days with stimulating chats, interesting sessions, amazing food and fun nights out. In addition we took a Texas roadtrip after the conference where we got to see a whole lot of a place most Europeans would never even think to visit.